I AM AOI, A MODEL/ACTRESS,
AND AN EXCLUSIVE GIRL WHO LOVES ACTING
I AM AOI, A MODEL/ACTRESS,
AND AN EXCLUSIVE GIRL WHO LOVES ACTING
I AM AOI, A MODEL/ACTRESS,
AND AN EXCLUSIVE GIRL WHO LOVES ACTING
I AM AOI, A MODEL/ACTRESS,
AND AN EXCLUSIVE GIRL WHO LOVES ACTING
"Metanoia is about change and growth. For me, it’s about those moments when you realize you’re becoming a better version of yourself—whether personally or in your career."-Tamara Arshakyan
Can you introduce yourself in a few words? (What do you do, and what are you passionate about?)
Hi, I’m Tamara! I’m a marketing strategist, entrepreneur, and creator. I’m all about bringing new ideas to life and creating value for people and brands.
I love starting projects that challenge me and bring something fresh to the world.
What moments in your daily life make you feel the most present?
I feel most present when I'm researching new projects or creating something fresh, like a new business idea or campaign.
It’s that moment when everything starts to come together, and I can see the vision turning into reality.
How do you balance practicality and creativity in your everyday routine?
I like to stay organized, but I also make sure to leave room for creativity.I plan my day to make space for both the practical tasks, like meetings,
and the fun,creative activities, like brainstorming or shooting content.
How do you see fashion as a form of self-expression, beyond just clothing and accessories?
Fashion is one of the easiest ways to show the world who I am, how I’m feeling, and what I stand for.
It’s not just about what you wear—it’s a way of telling your story without saying a word.
Do you often experiment and change your style? What is the reason for that?
Yes! I love changing up my style. It’s like a fun experiment. I do it to keep things fresh and exciting, and it allows me to express different sides of myself as I grow.
Do you remember your very first bag? Is there a story related to it that you’d like to share?
Yes! My first bag was a simple leather one I received as a gift from my mom.
It was a big moment for me because it felt like I was stepping into adulthood.It’s still a sweet memory.
How do the things you carry in your bag reflect your personality and lifestyle?
Honestly, my bag is a bit of a mess! I carry everything—vitamins, skincare, a notebook, camera gear—you name it.
It reflects how I like to be prepared for anything and how my life is a mix of everything.
If you had to create a “life essentials” list, what would be on it—beyond material things?
Curiosity, passion, creativity, and time to relax. These are the things that make life meaningful and help me grow as a person.
What does the concept of “metanoia” (a transformative journey) mean to you in your life?
It’s all about change and growth. For me, it’s about those moments when you realize you’re becoming a better version of yourself—whether personally or in your career.
What role does sustainability play in your choices, and how does that connect with owning a 57 metanoia bag?
Sustainability is really important to me. I try to choose things that are made to last and align with my values.
The 57 metanoia bag fits perfectly because it’s high-quality and designed with purpose.
Which 57 metanoia bag do you own, and why did you choose it?
I own the mini bag from the "Printed lines" collection. I chose it because it’s the perfect accent for any outfit.
It’s stylish, compact, and adds that extra touch of personality to my look.
If you could describe your bag as a companion, what kind of personality would it have?
My bag would be calm, dependable, and always ready for anything.
If your bag could tell a story about you, what would it say?
It would talk about all the creative moments we’ve shared—the brainstorming sessions, the trips, and the workdays.
If your bag could hold one non-physical thing (a feeling, a memory, an idea), what would it be?
It would hold the feeling of possibility—the idea that anything is possible with the right mindset and creativity.
What’s a piece of advice or a thought that has stayed with you over the years and still influences how you live today?
“Create the life you want to live.” It’s a simple idea, but it reminds me to take control and build something that feels true to me—both in work and in life.